Sports Management School · 2023
Visual Identity
A complete visual identity for a sports management school — premium positioning, dynamic energy.
Strategy Design
Client
Sports Management School
Sector
Education & higher education
Year
2023
Deliverables
Logo, Brand guidelines, Communication materials, Student welcome pack
The challenge
Assert the premium positioning of a sports management school while keeping the young, dynamic energy of the sporting world — a delicate balance in a highly competitive higher-education market.
The approach
A complete visual identity, then rolled out across every touchpoint — from the brand guidelines through to the student welcome pack.
The outcome
A coherent, distinctive identity deployed from institutional materials to the student experience — a direct asset for the school's appeal and student retention.