Clear offers,
to cross the bridge.
SŌZŌ&CO supports French companies expanding into Vietnam and Vietnamese brands targeting Europe. Packaged formats, from an express audit to a turnkey brand launch — never cutting corners on strategy.
Brand Strategy Sprint
Clarify your positioning in 2 weeks.
- —Market research and competitive analysis
- —Positioning workshop (2 × 3h)
- —Bilingual messaging architecture
- —Strategic recommendations document
€3,000 – €6,000
Let's talk →Brand Foundation
Build a solid foundation, to European standards.
- —Naming and brand platform
- —Visual identity — logo, colours, typography
- —Complete brand guidelines
- —Bilingual variants (FR / EN or FR / VN)
€4,500 – €9,000
Let's talk →Premiumization Sprint
Raise your Vietnamese brand to European standards.
- —“Ready for Europe” positioning audit
- —Identity refinement to European codes
- —FR / EN messaging architecture
- —Export and premiumization recommendations
€3,500 – €7,000
Let's talk →Le Lancement
Your brand, ready to open its doors — turnkey.
- —Everything in Brand Foundation
- —Website (3–5 pages)
- —30-day launch kit — social media, opening campaign
- —Key collateral — signage, menu or starter packaging
€8,000 – €16,000
Let's talk →Beyond the one-off project.
For brands that want a partner over time, or a first diagnosis before committing.
Fractional Brand Director
A brand director on your team, without the salary. Brand governance and creative direction, 6–10 hrs / month.
€1,500 – €3,000 / month
Vietnam Market-Entry Consulting
Brand and communication readiness for French companies expanding in. Pure strategy, before any design work.
€2,500 – €6,000
Brand Audit
In one week: a scored diagnosis of your brand and communication, with a readout. The ideal starting point.
€500 – €1,200
The SŌZŌ Bridge Method
A proven approach to carry your brand across the bridge — not freestyle creative, a four-step cross-cultural method.
01
Decode
We decode both your markets — cultural codes, expectations, competition — on each side of the France ↔ Vietnam bridge.
02
Position
Positioning workshop and messaging architecture: what your brand says, to whom, and why it matters.
03
Create
Immersive design with a creative network selected project by project. Rapid iterations, no black box.
04
Launch
Turnkey deliverables, deployment support and complete source file handover.