Le Jardin Sportif · 2023
Brand Identity
A complete brand identity for an outdoor sports-leisure concept — naming, visual identity and digital presence.
Strategy Design Digital
Client
Le Jardin Sportif
Sector
Leisure & sport
Year
2023
Deliverables
Naming, Logo, Brand guidelines, Website
The challenge
Launch a new outdoor sports-leisure concept from scratch, with an identity able to speak to families, athletes and local authorities alike.
The approach
Upfront positioning work to clarify the brand promise, then a coherent name, visual world and website — from strategic concept through to digital rollout.
The outcome
A ready-to-use brand with a clear identity and a working online presence, scalable across every communication and signage touchpoint.