Corsair · 2021
Bundle Project
Communication materials for a product-bundle project — coordinated packaging and point-of-sale communication.
Strategy Design
Client
Corsair
Sector
Tech & retail
Year
2021
Deliverables
Strategic consulting, Packaging design, Point-of-sale display
The challenge
Make a bundle offer — several products combined into a single proposition — legible and desirable on the shelf, with packaging and in-store communication that work together.
The approach
Strategic advice on how to present and showcase the offer, then a coordinated packaging design and aligned point-of-sale materials for the retail environment.
The outcome
A clearly identifiable bundle offer, showcased at the point of sale and supported by coherent communication from packaging through to display.