Benoit Chocolats · 2022
Packaging
Packaging design for a premium chocolate range — an elegant, consistent identity across every product.
Strategy Design
Client
Benoit Chocolats
Sector
Food & gastronomy
Year
2022
Deliverables
Art direction, Packaging design, Range variants
The challenge
Give a chocolate range a premium visual signature, legible on the shelf and systematic enough to scale across many products without losing coherence.
The approach
Art direction centred on elegance and indulgence, then a modular packaging system designed to extend across the entire range.
The outcome
A visually consistent, high-quality range where every product stays recognisable while clearly belonging to the same brand — a direct lift for perceived value.